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Delta Dental

Delta Dental is the nation’s leading provider of dental insurance. The rapid shift toward a consumer-driven market created an opportunity for Delta Dental to engage with people in a deeper, more meaningful way. The idea: send a smile to someone special.

Delta Dental desktop web design layouts
Delta Dental mobile web design layouts
delta-dental, tablet layout

The idea came to life both digitally and offline, but the foundation was built by the user-generated content online. A mixed media campaign drove users to a website where they could create and send a smile to someone. The message included a photo of the sender and a description of why the recipient made them smile. The campaign was nothing short of successful, resulting in 4x increased site traffic and over 100% in new sales.