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Faribault Woolen Mill

Faribault Woolen Mill is a historic 150-year-old mill where fifth generation craftspeople take raw wool and create blankets, throws, scarves and accessories of remarkable comfort and quality. However, customers were challenged when trying to make online purchases or find content using a mobile device on a desktop-only site. The solution was a new responsive experience that made shopping the site a seamless endeavor, no matter the device.

Faribault Woolen Mill, mobile ecommerce website
Faribault Woolen Mill tablet web design layouts
Faribault Woolen Mill Shopify website build

PHDL built the site on Shopify’s ecommerce platform with the goal of simplifying the back-end content management. A heavy-handed integration with Microsoft Great Plains was also required to ensure that the website was in lock-step with Faribault’s inventory management system.