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Gravie is disrupting the traditional model of how people find, purchase, and manage health insurance. As a fast-growing start-up with strong ambitions to scale quickly, Gravie needed a new website that improved its overall brand position, visual aesthetic and user experience.

Gravie desktop web design layouts
Gravie mobile web design layouts

The design approach was driven by empathizing with the natural anxiety associated with buying insurance. Large type, rounded buttons and playful icons instilled a friendly and inviting tone that created a sense of ease and simplicity for the user. Photography was used to bring forth Gravie's culture and emphasize the importance of its amazing customer support team.

Gravie Full page desktop web design layout
Gravie interior page web design layouts
Gravie logo displayed in their office
A Gravie Team Memeber assisting a customer
A Gravie Team Memeber using their computer
The Gravie Team having a meeting, lifestyle shot