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Hamline University

Hamline University is a top-ranked private institution with more than 5,000 students across its undergraduate, graduate and law programs. With mobile usage skyrocketing, Hamline needed a mobile solution for its website. Through an extensive user experience (UX), visual design, and front-end development engagement, the site was successfully overhauled into a responsive framework.

Hamline University Campus, lifestyle photograph
Hamline University mobile web design layouts
Hamline University desktop web design layouts

In the first two weeks, mobile bounce rates dropped by more than 2x. Not only did the site provide a delightful and consistent experience for Hamline’s key audiences, but the design elevated the brand presence by overhauling all of the legacy styles that made the site feel antiquated.

Hamline University full page web design layout
Hamline University students on campus, lifestyle photograph

Finding and learning about degrees and programs was a top priority for Hamline’s user base. To optimize this experience for mobile, we reconfigured the design and functionality of the program search tool on the site, providing an easy and touch-friendly way to find and learn about this content.

Hamline University tablet web design layout
Hamline University web design page layout